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Everyone in business needs to generate ideas, for solving problems, seizing opportunities, improving internal systems or simply staying ahead of the game.

'Brainstorming' is a well established route to generating ideas but it can only work consistently and effectively to produce winning ideas if approached in a structured and disciplined manner. Many people have forgotten - or perhaps never learned - the principles and process of brainstorming as originally established more than 60 years ago.

is our practical course in 'Better Brainstorming'. With insights from the worlds of Magic, Music and Movies, the course:

• Shows how anyone can learn and apply the principles of Creativity used by everyone from leading communications experts to noted presenters, broadcasters and entrepreneurs

• Provides knowledge and tools to use immediately

• Leaves participants with a manual enabling them to run an effective brainstorming session of their own

• Explains how to sell creative ideas in presentations and pitches.

Awakening your Creative Consciousness

• Goes back to basics with the structured and disciplined approach that originally gave rise to the term 'Brainstorming' in the 1940s.

• Brings these principles up to date, guiding participants through at least 50 Brainstorming techniques, giving delegates the skills to develop many more.

The course is strictly practical - light on theory, heavy on real life examples. It draws inspiration from the worlds of Magic, Music and Movies and there is participation, but no embarrassing bonding exercises!

Awakening your Creative Consciousness is delivered in two parts, each taking half a day, ideally on consecutive days or within a week. The second session focuses on bringing the principles alive by applying them to real life challenges and opportunities facing participants currently.

Click here to download course details (PDF format 714kb)