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Imagine a company's old logo magically changing into their new logo or a corporate video visibly coming to life and leaving the screen. Imagine presenting a new service to a group of journalists so that they simply cannot forget the key points that you want them to remember...

Magic Management has helped a wide range of organisations to launch and promote literally hundreds of products and services and to create unforgettable and positive impressions of their brands.

The process of Magical Innovation strengthened by our belief that any corporate message can be made memorable, may be applied to any product or service.

Our interactive presentations highlight and emphasise key benefits and by combining entertainment with sales, accurate recall and positive associations are guaranteed.

Our track record demonstrates that Magical Innovation consistently delivers above target returns by creating a positive link between customers and products or brands..



Objectives

• Launch a portable electronic projector to UK industry dealers.
• Ensure that key product features are understood and remembered.
• Generate 'on the day' orders.

Approach

We designed an interactive presentation to be delivered at a series of early morning breakfast launches across the UK. After a light hearted 'personality test' to focus attention, the projector was produced from a small case (to highlight it's small size) and it's key features were explained. Each explanation was individually designed to be entertaining and readily understood by attendees whatever their natural learning style; visual, auditory or kinesthetic. The audience were then asked to score these features for their effect on increased sales and profitability. These random scores were shown to have been predicted in advance - reinforcement that the manufacturer had produced a new product tailored to the demands of the market.

Results

Client research showed that all attendees had expected an industry standard briefing but had enjoyed the unusual approach of being entertained while they learned. Most could recall all key features several months after the event. 'On the day' orders achieved were 200% of target. One additional benefit was that attendance at subsequent launches by this client was over subscribed.

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