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Our strategies for effective communication can be delivered in an infinite
number of ways, from a single chairperson or host to a team of speakers or
facilitators. Whatever the brief, our approach always starts the same way,
by identifying the key messages to be communicated before designing
tailor-made strategies to ensure maximum recall and understanding.
Objectives
• Host and compère the annual store managers' conference for a leading UK
cosmetics retailer.
• Present the inaugural in-house range of products to delegates and
outline benefits.
• Deliver a motivational session summarising all presentations in the
final morning session.
Approach
With over 100 delegates who were not known to each other, we took
advantage of the situation to plant our own 'manager' in the audience from
the initial
registration.
Our conference host welcomed the audience and introduced speakers from
head office returning to the podium after each to summarise key points. A
guest speaker was listed on the agenda as partner from a leading firm of
accountants. He was introduced to speak about "Profits and Stock" but
after a few seconds it was clear all was not well. He shuffled his papers,
mumbled, shook and stumbled his introduction until our 'manager' started
to heckle from the audience. Suddenly you could hear a pin drop…we had
everyone's attention. The 'manager' went to the stage and the 'manager'
and 'accountant' presented a motivational session built around the key
features of the new range of products.
Results
The success of the project was to be judged on the audience's ability to
accurately recall six key points from the session. The client's in-house
staff magazine ran a competition three months later asking what the six
points were. Over 80% of delegates responded. There were NO wrong answers!
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can make any corporate message
memorable and understood by delivering messages in an entertaining
way. Magic Management has increased the measurable success of sales and
marketing conferences across a wide range of industries.
