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Magical Innovation is the psychology of magic for business success.

Developed especially for the business community, Magical Innovation is a powerful management technique that harnesses the psychological techniques that guide any audience towards a particular perception.

Among the skills that business people can now acquire through Magical Innovation are:

• How to direct attention

• How to engage an audience, allowing for the various ways in which different people assess information

• How to tap into the subconscious of an audience - which can account for more than 90 per cent of all information they receive

• How to adapt messages to the language and viewpoint of an audience

• How to use the dynamics of language to best effect

• How to generate ideas and solve problems by working 'backwards' to an effective solution

Essentially, Magical Innovation empowers business people with the approach, thinking and presentation techniques that are the real secrets of magic.

How Magical Innovation has been used to date

NTL, Coca-Cola, Intel and Debenhams are among the companies and organisations that have applied Magical Innovation to an increasingly diverse range of business goals. Magic Management applies Magical Innovation primarily through Training & Development Programmes and Marketing Services solutions. Examples to date have included:

Training & Development

• Coaching chief executives in presentation skills

• Working with sales teams to develop messages, strategies and effectiveness

• Re-engineering in-house training programmes to make them manageable, memorable and more effective

• Assessing and reporting on the effectiveness of sales collateral and communications materials

• Creating special team building programmes

Marketing Services

• Developing engaging formats for presentations, conferences and exhibitions

• Creating impactful and memorable launch briefings and programmes

• Creating dramatic scenarios to enliven even the most jaded conference audiences and drive home key messages

For a selection of current and recent clients please click on the Clients button above.

How we deliver Magical Innovation

For every assignment we apply Magical Innovation using our five-stage MAGIC process:

M

Map

- setting the objectives; confirming where you want to go and what you want to achieve

A

Audit

- researching where you are now in relation to your objectives and the strengths, weaknesses, opportunities and threats that will impact on your progress. Adjusting the objectives in the light of these findings, as appropriate

G

Gameplan

- the creative and strategic recommendations for achieving the stated objectives

I

Implementation

- putting the Gameplan into action

C

Calibration &

Conclusion

- modifying the Gameplan if necessary and then measuring the effectiveness of the programme against the original brief

BACK